The Prague Outlet Takes Full Control of Prague The Style Outlets
The new team behind The Prague Outlet s.r.o. (TPO) along with investment group KAPRAIN plan to significantly develop not only the outlet centre near the Prague airport, but also to cultivate the surrounding area with a hotel and theme park. In the following transitional period, TPO will continue to cooperate with Spanish-based developer and operator NEINVER after the two firms opened the outlet centre in May of this year.
“The main goal of cooperation between TPO and NEINVER was to create a singular retail destination that exceeded European standards and that will make its way onto the to-do lists of all visitors to Prague as well as local inhabitants. We fulfilled the shared goal at the end of May when we opened a city-within-a-city; a beautiful modern facility with a distinctive architectural design where visitors both foreign and domestic can enjoy not only shopping for premium global brands, but also exquisite food and a relaxing terrace with a view of planes landing at Václav Havel Airport Prague,” head of the TPO board of directors Martin Kubišta said.
The new team made up of executives with local and international experience led by Tomáš Duroň took over management of the outlet centre as of October 1, 2018. In the coming months, the team will continue to work with NEINVER, gradually handing-off materials necessary for the smooth operation of the centre. The owner and investor in one have lofty expectations of the new team led by an executive with more than 15 years of experience in managerial positions in the industry, and 7 of those in the outlet business.
“We are happy to report that we will soon be able to unveil a number of innovations to our tenants and business partners at our premium outlets. We are now working diligently on a new marketing strategy, the arrival of new brands, preparing unexpected additions to our centre’s services, and together with the chief investor we have further plans to develop the immediate surroundings. We are convinced that we will transform the outlet centre into one of the best and most visited in Europe,” new manager Tomáš Duroň said.
TPO and investment group KAPRAIN are preparing a business plan to add a hotel and theme park to the surrounding area, adopting one of the world’s most successful family entertainment concepts. This will create a leisure complex whose complex array of services will attract more visitors from among locals and tourists alike.